1) Competitive Advantage
Your business will be established as an innovator, and on the cutting edge of the industry. The development of a successful business to business app puts you a step ahead of your competition.
2) Increased brand equity
Development of a creative application that solves a problem for your customers can create brand loyalty. Those using your application will see your logo as they use it, and will therefore associate the convenience and utility of the application with your business and stimulate sales.
3) Immediate Call-to-Action
By embedding your phone number or email within their Smartphone’s application, it is possible for clients to contact you immediately through “click-to-call” and “email-to-call”.
4) Simplified Worldwide Marketing Solution
Smartphones are a worldwide trend, and the app distribution platforms (AppWorld, the AppStore etc.) are available globally. By developing an application you are able to reach customers a massive scale, increase brand awareness and attract new customers in difficult to reach markets.
5) Innovation Attracts strong Partners
If your application is of high quality and provides utility, large businesses may seek to work with you. Whether this is a large sales deal or just discussion, there is strong benefit to be had in making powerful business contacts and getting on their radar.
There are many benefits of developing a mobile app for your company. Triangle Fluid Controls Ltd. (TFC) is a wholesale supplier, manufacturer, and distributor of industrial sealing and pump products. It was identified that choosing the correct gasket for a job was a flawed process, and while not directly TFCs problem, they saw benefit in developing a solution. They contacted FloatPoint Media to help them create develop a mobile application for this process. The resulting application was an enormous success, helping TFC to build brand equity, strengthen customer relations, and has gained increased interest in its products.
If you would like to read more about TFC’s application you can view the BlackBerry Customer Success Story here: http://bit.ly/Lg48mn
Contact FloatPoint Media to discuss development.Read More
Although The Psychology of Colour infographic explores the significance of colour and how they are are used for web design, the colour chart also applies to mobile applications.Read More
Mary Meeker the analyst most known for her “dot-com boom” expertise and being the “Queen of the Net” has released an annual report that highlights the current market. The slide focus on the emerging mobile market and how business models are changing due to the rapid advancements in technology. We encourage you to take a look and contact us if you have any questions.Read More
The evolution has begun. Carriers are adapting and using mobile technology, people are paying and interacting with brands via their mobile devices and gadgets are evolving to meet the needs of the business landscape. Drastic shifts are occurring and it is imperative to be ready when the changes become mainstream. Take a look at the current research and numbers associated with mobile technology.
- The American company Viewsonic entered into the tablet market. According to sources, the company is shortly going to launch 22-inch (55.9 cm) Android Tablet called Smart Business Tablet Monitor
- Cellit reviewed 1,180 campaigns sent by national retailers and analyzed how they are using SMS to grow their databases, retain loyal subscribers and drive sales. One of the key findings is that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand awareness.
- Across all urban emerging markets, tablets for personal and professional use are especially important. China posted the greatest ownership percentage (27 percent); over the next 12 months the percentage of consumers owning tablets ranked highest in Brazil, China, and India
- This year global mobile payments are expected to hit $171.5 billion, up 62% from 2011
- According to Gartner, global mobile payments will rise to $617 billion with 448 million users by 2016, at an annual growth rate of 42%.
- View a great PDF about mobile learning http://www.gsma.com/developmentfund/wp-content/uploads/2012/05/mLearning_Report_230512_V2.pdf
- The healthcare industry is undergoing a fundamental shift as demand from patients for services outside of traditional healthcare settings, such as hospitals and clinics, increases. This in turn is driving increased demand for mHealth services, with the mHealth market estimated to be worth US$23 billion by 2017.
- Operators are also developing ICT capabilities that enable them to serve the larger eHealth market, such as cloud-based medical records and imaging as well as in the provision of health information exchanges. This larger eHealth market is estimated to be worth up to USD$160 billion in 2015.
Let’s face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essentially put fully capable, interactive billboards in our pockets for marketers to experiment with. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing.