Key Facts about the Mobile Environment
- Android (GOOG) and iOS (AAPL) powered 85% of all smartphones shipped in the second quarter of 2012 (2Q12)
- BlackBerry (RIMM) and Symbian (NOK), two pioneers and former leaders of the smartphone market, both saw their market shares fall below five percent. Although Blackberry’s market share has fallen drastically, they have been focusing on developer relations, increasing their app inventory, and streamlining their Blackberry 10 operating system
- Success in the market can be traced directly to Samsung
- Samsung devices accounted for 44 percent of all Android smartphones shipped in the 2nd Quarter of 2012
- Samsung totalled more than the next 7 Android vendors combined
- Many other Android vendors are re-establishing
- Posted double-digit growth
- Demand for Apple’s flagship smartphone has cooled off now that the device has been available since October
- iOS remained the solid number two operating system behind Android worldwide
- One of the pioneers and former leaders in the worldwide smartphone market
- Currently revamping their operating system and transitioning to Blackberry 10
- Seamless app porting from the Android system to Blackberry 10 could allow them to obtain app inventory very quickly and retake market share
- For years the world’s most shipped OS
- 62.9% drop registered was its sharpest year-over-year drop ever
- Due to Symbian decline, Nokia decided to make Windows their primary mobile operating system
- Narrowed the gap between itself and BlackBerry
- Share gains it made last quarter are due mostly to Nokia, which almost doubled its Lumia/Windows Phone shipments sequentially
- Windows Phone is still a distant competitor to Android and iOS
- Microsoft will need to generate additional momentum from Windows Phone 8 devices, which will be introduced October 26th, 2012
- A category largely comprised of Samsung’s Bada shipments
- Declined on a year-over year basis as Samsung’s smartphone sales are increasingly Android centric
- Linux OS dependent vendors such as Panasonic are also migrating to Android, which contributed to the year-over-year decline.
Charts Relating to the US market:
The company behind the iPad introduced a shrunken version of the world’s most popular tablet on Tuesday. The iPad Mini, with its 7.9-inch screen, is smaller and less expensive than the traditional 10-inch model, but is otherwise similar in form and function. It allows Apple to capitalize on the success of the iPad by targeting customers who may be turned off by the tablet’s size or its price tag.
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Devin Tuinstra, President and Founder of FloatPoint Media, is a winner of Business Link’s 40 Under Forty Business Achievement Award.
This award is given to individuals who are under forty years of age to recognize their achievements in the business world, and their contributions to their community. Congrats, Devin!
Tuinstra founded FloatPoint Media in 2003, where its initial specialty was in enterprise web development. In 2008, FloatPoint shifted its focus to custom mobile smartphone application development to reflect current global markets. Currently, FloatPoint has partnerships that include RIM, Apple, Android, and Rogers.
For more information about FloatPoint, or to talk to a mobile expert, call Drew @ 905-526-0386 ext 550Read More
1. Integrated set of inspections using existing photo/video technology
Mobile photo technology can be a very powerful tool. Photography combined with mobile applications can allow industrial professionals,that are in the field, to take high resolution photos or video and attach it alongside their written findings. A mobile software solution provides an integrated set on inspection tools which allows pictures to be used as an reference tool. A digital trail can help organizations document their findings and creates a diversified strategy that can help reduce liability.
Example: During an assembly line inspection, engineers and managers can take pictures through their tablet or smartphone and send them to a centralized platform that will enable review by other stakeholders. A mobile app can keep all the information in one place and allow for shorter communication lines.
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2. Transmit data from the field to the office in real time and convert it into final documentation
Documentation is crucial for industrial organizations. Increased mobile and tablet technology has created an opportunity for engineers and industrial professionals to document data through custom fillable forms and send data in real-time to a centralized servers, maintaining worldwide stakeholder relations.
Example: Oil and Gas companies can arm their scientists and engineers with a tablet or smartphone with customized data entry templates that will allow them to document information from tailing ponds, which will send the information directly to a central location. This avoids expensive administration costs and benefits integrated water, air and biodiversity programs.
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3. Deliver video and audio feedback
Writing notes and documenting information can be very time consuming. Creating an app that will allow industrial professionals to do job site walk arounds, while documenting video and audio can be extremely beneficial.
Example: A commercial construction job is about to be completed but the stakeholders are out of town getting ready for another project. A native based mobile application allows the project manager to do a walk around video or take pictures with audio attached, which can be uploaded to a centralized location for stakeholders to monitor.
The Bottom Line
Mobile apps allow industrial organizations to integrate all of the features of a smartphone and tablet, which will allow industrial professionals to easily communicate goals and objectives with the necessary stakeholders. Communication is a key aspect to successful project completion. Therefore mobile application technology offers the integrated communication necessary to provide a sustainable competitive advantage. Traditional methods of communication, such as email, provide sufficient communication but often fail to inform all stakeholders. A custom mobile application integrates communication through video, audio and media. Media rich communication tools keeps everyone on the same page and provides detailed information that can be referenced.Read More