With the rapid adoption of NFC technology, now’s the time to read up on mobile wallets. Imagine a world where waiting for the customer ahead of you to count out coins is not only dwindling but non-existent. Imagine a world where you won’t even have to fumble around for your bank card for small transactions; just use the phone that’s already in your hand.
Statista has compiled an infographic illustrating all the data you need to know about mobile wallets.
Check out this similar story: Infographic: mCommerce in Tablets vs Smartphones for the HolidaysRead More
In the past, we had focused on mHealth in a more general sense. There were discussion of worldwide mHealth stats, how mHealth apps increases the level of patient care, the benefits of doctor-to-doctor apps, real-life success stories of mHealth apps, and more. Here we discuss how mHealth can improve healthcare for children specifically.
1. Real-time monitoring capabilities, which reduces admin costs
Tablets have the capability of monitoring many health-related things. For instance, its accelerometer can be used to track sleep patterns, and its camera can track your heartbeat. This can reduce admin costs because tracking can be done in the comfort of the child’s home. Parents will not only be able to take care of them, but they will also be able to send the doctor updates on medical data. This frees up hospital resources, such as beds and nurses.
2. Easy access to analytical data
Mobile apps can track many things (e.g. number of taps on particular elements, time of taps/recording/use, duration, variables that are monitored in real-time) and provide the data in a hassle-free manner. This allows for more accurate medical plans and adaptations to better reflect the usage stats provided by the app. For instance, if the tablet app indicates that a child’s parents are only available to track health data in the evenings, a doctor will be able to cater their medical advice to fit in with the family’s natural schedule. This will improve compliance rates. As another example, if the analytics show that parents generally do not track their child’s sleep patterns when they were recommended to, that particular module can be revised to again improve compliance rates.
3. Data visualizations, that allow for descriptive conversations with parents
Due to the screen size and speed of a tablet, data can instantly be made into graphs and other easily accessible visual materials. This allows for more effective conversations, since the data can be more easily understood at a glance, especially for those who are not familiar with the field. Furthermore, not only do images and data visualizations capture a child’s attention more successfully than numbers and stats, but similarly to parents not in the medical field, it is easier for them to understand too (think: “This is where you are, and this is where you should/will be.”).
4. Offer positive reinforcement through tablet games, activities etc.
Finally, just for the kids, tablet games can educate children through interactive and fun activities. Anatomy and surgical games will help children better understand medical procedures and help reduce stress. Light-hearted quizzes can help identify gaps in their knowledge.
Glenn, B. (2011). Mobile health apps hold big potential for diabetes management. Retrieved from http://www.modernmedicine.com/modernmedicine/article/articleDetail.jsp?id=790809
Sifferlin, A. (2012). 5 great health apps you should download now. Retrieved from http://healthland.time.com/2012/08/16/5-great-health-apps-you-should-use-now/
The Mobile Graph Explained
Marketers, who are forward thinking, are always finding new ways to obtain data. More data equals more intelligence, therefore marketers are able to understand their consumer and sell more products/services. Most recently, the social graph has been an enormous topic of conversation within marketing boardrooms. In Lehman’s terms, the social graph is the global mapping of a consumer and how they interact with social networks and the brands/people within social networks.
Due to the intense growth of the mobile environment, many large organizations and marketers are unaware of the data obtained by the mobile graph.
People, who use smart phones, are interacting with:
• web-based information
• social apps
• social bookmarking
• social sharing
• native applications (downloaded from an app store)
• GPS and Geo-location
• near field communications
• loyalty apps (such as Passbook on iOS)
• QR codes
• media creation tools (video/audio/pictures)
• push/pull messaging etc.
The mobile graph is a map of all of the aforementioned interactions and how people interact with them.
For example, a user walks into a retail store, checks-in using a social geo-location service, takes a picture of a piece of clothing with their mobile device, shares the picture via twitter, walks to another retail store, is exposed to out-of home advertising with a QR code, scans the code, the code directs them to a web based app, they purchase an item online via their mobile…and the list goes on!!!!
Basically, mobile users are generating a mass amounts of data that could be analyzed by marketers. The question is how do marketers leverage the data that is being created? It is very difficult because the mobile space is extremely fragmented and it is important to partner with a firm that specializes in mobile development and data mining or spend the time and effort to build a legitimate mobile team that is capable of leveraging the power of mobile.
FloatPoint can help you determine what the best solution is for your organization; we specialize in mobile strategy, consulting and development. The bottom line is that “ MOBILE IS NOW”, whether you are looking to build an in-house team or find a strategic partner, we can help build a solution that best suit your needs and objectives.
If you are interested in talking more Fly me an Email and we can arrange to have a phone conversation about your mobile needs.Read More
Marketers are constantly trying to determine how to retain customers; therefore mobile marketers must think traditionally and determine how to sustain a steady user base.
- Push messaging with a unique call to action
- Incentive for using the app
- Cross promotional opportunities I.e. Pro sports league, ticket giveaways
Listen to Your Customer’s/Users
Qualitative and quantitative data is extremely valuable to marketers. Provide a section within you app that allows users to give feed. You can use push messaging to provide notifications and a call to action to feedback widgets/pages.
- Provide an opportunity for users to answer open ended questions
- Provides surveys for feedback with close ended questions
Reward your Best Users
Loyalty is something that has been used in marketing for ages. Therefore offering your app user rewards is a great way to retain your customers and keep them happy.
- Offer your users coupon codes for your other services
- Run a loyalty contest with incentive
- Add incentive for increased usage