The bottom line is that traditional media is beginning a steady decline in North America. Readers are no longer engaged by traditional marketing methods that used to create results. Newspapers have begun to take a major hit and have shown a steady decline in circulation, within their six month reporting period. Although they have lost the majority of readership to free online content, they still have time to rebound and alter their strategy. Until then it is important to recognize how to use the medium to help benefit an organizations mobile marketing strategy.
3 Media Techniques to Market an App:
1. Although traditional media is declining it still achieves excellent reach, therefore leverage that reach with a creative, interactive and engaging app marketing strategy embedded in the script or copy of a traditional media advertisement. The days of using a mobile app call to action have arrived.
2. Mobile apps are your friends. They generate deep analytics and offer a direct marketing opportunity through push notifications and alerts. Traditional media is a great way to get downloads. Make sure you crunch the numbers because it will be costly but it will be worth it in the long run. REMEMBER APPS ALLOW YOU TO BETTER UNDERSTAND YOUR AUDIENCE AND CONSUMERS.
3. Blogs are an excellent way to gain traffic to your website and engage readers. Offer free content that can be downloaded (reports, white papers, recipes, ebooks) and use a free service such as pay with a tweet to gain some social traction.
Contact Floatpoint Media for a free Consultation 1-800-295-0482