A Great Post that Highlights Blackberry 10 Features and Hardware

Posted by on Jan 31, 2013 in BlackBerry, BlackBerry 10, Mobile Industry Trends | 0 comments

Thorstein Hein Introducing the New Hardware

Thorstein Hein Introducing the New Hardware

The Potential of Blackberry 10

The smartphone market is growing exponentially year over year, which creates an opportunity for Blackberry to obtain crucial market share. Currently, the consumer market is dominated by iOS and Android, but Blackberry has established strong developers relations and has created a solid foundation with their Blackberry 10 operating system. Anecdotally, Blackberry has an opportunity to capture the third market position worldwide, which could lead to significant increases in revenue for the Waterloo based company.

As a developer, we are focused on what Blackberry is doing to support us, rather than, what analysts are saying about financials. So far we have been very happy with their developer relation initiatives. The new standard development kit offers functionality that was not available on Blackberry’s previous system. Therefore it increase the tools available to developers and they are less reliant on building code and widgets from scratch.

 

Name Change from Research in Motion to Blackberry

 

The change from Research in Motion to Blackberry is a bold move (excuse the pun) but it seems like the right tactic at this point. Blackberry is trying to reposition as a leader in B2B and B2C solutions. therefore they needed a drastic change in order to improve their brand image. Take a look at the video, which has Blackberry CMO discussing the name change.

The New Blackberry 10 Keyboard

Personally, I have used the new Blackberry 10 Keyboard and it works very well. The time I spent using the keyboard functions, the user experience was slick and enjoyable. It actually feels like a physical keyboard and is probably the most responsive keyboard I have ever used. Once Senior IT decision makers and management have the opportunity to access the keyboard, I can see them arming their enterprise team with BB10 devices. Take a look at the video below!

Blackberry Global Reach

There is no denying that people in developing nations love their Blackberry’s. As they mature and move towards powerful smartphone devices, Blackberry brand loyalty could propel worldwide market share by capturing majority in countries like Indonesia, Nigeria, Saudi Arabia, Malaysia and other growth markets.

 

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