Videos: Competing for the Mobile Consumer Market, Commercials of Top Mobile Players
Attention consumers!!! Take a look at these videos and you can be the judge of who you would like to support. The production value really demonstrates how competitive the mobile environment has become! Competing for the mobile consumer market is a major objective for many tech companies.
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Read More4 tweets and 6 Stories about the iPad Mini
Acknowledging there is no one-size-fits-all solution in the mobile industry, Apple Inc. is wading into a product category its executives once dismissed as irrelevant.
The company behind the iPad introduced a shrunken version of the world’s most popular tablet on Tuesday. The iPad Mini, with its 7.9-inch screen, is smaller and less expensive than the traditional 10-inch model, but is otherwise similar in form and function. It allows Apple to capitalize on the success of the iPad by targeting customers who may be turned off by the tablet’s size or its price tag.
http://www.theglobeandmail.com/globe-investor/apple-thinks-smaller-with-ipad-mini/article4631610/
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Read More7 articles worth reading about the iPhone 5
Smartphones have become an extremely subjective preference. Therefore since iPhone 5 has received mixed reviews, we thought it would be a good idea to compile a bunch of articles so you can be the judge.
Take a look at some tweets that show peoples faith in Blackberry 10
Infographic: The Evolution of the iPhone
The Evolution of the iPhone since it’s original debut and how so many things have changed.
Infographic: Trends in Mobile Application Consumption
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Types of Apps to Anticipate for 2012
Our previous post about the benefits of native apps clearly outlines the ways in which they can be better than web-based apps. Here are some types of apps to anticipate for 2012, made possible through native-app attributes.
- Mobile Social Networking
According to Peters (2012), the attraction on social networking lies in allowing people to share information in real-time, whether it be their interests, the restaurant at which they are currently enjoying dinner, or photos of their surroundings, the people they are conversing with, the drink they’re recommending. Built-in smartphone features such as cameras and GPS streamlines this sharing process. (Stats for mobile usage for social networking)“It’s all about context, frictionless sharing and push-notification-driven user interfaces. The best apps won’t tell you about every random person or restaurant that you walk by; just the ones that will trulymatter.”
-— Brett Martin, Co-founder and CEO, Sonar - Location-Based Services
Location information provided through a smartphone’s built in GPS allows native apps to cater information and advertisements to a user’s location (restaurants, libraries, other users, etc).“We are really starting to see location-based services ‘come of age’. People are realising that sharing their location often offers some kind of reward in terms of a discount or deal. It is the combination of time and context – directing people towards a deal when they can easily redeem it – that unlocks a powerful tool for marketers to develop precise targeting approaches”
– James Fergusson, Global Director, TNS - Context-Aware Service
Related to location-based services are context-aware services. These services take into account a user’s smartphone history use, interests, activities, schedule, preferences, amongst other things, to provide the user with information and advertisements customized to be relevant to them. - Object-Recognition
Object-Recognition technology is becoming more and more developed. It relies on a smartphone’s built-in camera and other sensors to recognize various items in a user’s surroundings, and then to provide to the user information related to the object. Imagine using your smartphone’s camera to view the CN Tower, and getting information about its hours of operation, admission fees, and whether anyone in your contacts list is currently in the tower! - Mobile Instant Messaging
Mobile instant messaging services such as Trillian, BBM, and Google Talk allows users to talk to their friends from what used to be just desktop messaging services. Johnson (2011) predicts that mobile instant messaging usage will triple by 2016, but will never replace SMS.“SMS is less socially intruding because users don’t feel the need to respond the messages instantly. [...] On the other hand, desktop-based apps have a sense of urgency and timeliness to them that makes users feel like they have to keep responding – similar to an actual conversation.
– Daniel Ashdown, Research Analyst, Juniper ResearchInstead, it is predicted that smartphone users will use both SMS and mobile instant messaging to fulfil their needs (Johnson, 2011).
- Mobile Commerce
Mobile commerce thus far is, in its most basic sense, an extension of eCommerce. However, mCommerce is expected to have unique mobile features such as checking in to a store (allowing retailers to know you are present), and adding products to a shopping cart by using object-recognition or bar code scanning technology. Here are interesting infographics on retail mobile apps usage,mCommerce strategies, and mCommerce stats for the United States. - Mobile Payment
Near Field Communication payment systems is not predicted to be widely used until 2015. Before that can happen, however, payment solution providers (Interac, PayPal, etc) will have to address issues such as ease-of-use and implementation while maintaining a high level of security, as well as service coverage and user awareness.
References
- Johnson, L. (2011, June 22). Mobile instant messaging usage expected to triple by 2016: Study. Retrieved from http://www.mobilemarketer.com/cms/news/research/10266.html
- Peters, M. (2012, May 5). Why the future of social is in the palm of your hand. Retrieved from http://mashable.com/2012/05/05/future-social-mobile/
- Pettey, C., and Gousduff, L. (2011, February 10). Gartner identifies 10 consumer mobile applications to watch in 2012. Retrieved from http://www.gartner.com/it/page.jsp?id=1544815
- Russell, J. (2012, April 24). Location-based services have huge untapped potential worldwide. Retrieved from http://thenextweb.com/mobile/2012/04/24/report-location-based-mobile-services-have-huge-untapped-potential-worldwide/
- Shroeder, S. (2009, July 10). The future of the iPhone: Intelligent object recognition. Retrieved from http://mashable.com/2009/07/10/iphone-object-recognition/
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