[Infographic] Mobile Wallets: All you need to know
With the rapid adoption of NFC technology, now’s the time to read up on mobile wallets. Imagine a world where waiting for the customer ahead of you to count out coins is not only dwindling but non-existent. Imagine a world where you won’t even have to fumble around for your bank card for small transactions; just use the phone that’s already in your hand.
Statista has compiled an infographic illustrating all the data you need to know about mobile wallets.
Source: Statista
Check out this similar story: Infographic: mCommerce in Tablets vs Smartphones for the Holidays
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Types of Apps to Anticipate for 2012
Our previous post about the benefits of native apps clearly outlines the ways in which they can be better than web-based apps. Here are some types of apps to anticipate for 2012, made possible through native-app attributes.
- Mobile Social Networking
According to Peters (2012), the attraction on social networking lies in allowing people to share information in real-time, whether it be their interests, the restaurant at which they are currently enjoying dinner, or photos of their surroundings, the people they are conversing with, the drink they’re recommending. Built-in smartphone features such as cameras and GPS streamlines this sharing process. (Stats for mobile usage for social networking)“It’s all about context, frictionless sharing and push-notification-driven user interfaces. The best apps won’t tell you about every random person or restaurant that you walk by; just the ones that will trulymatter.”
-— Brett Martin, Co-founder and CEO, Sonar - Location-Based Services
Location information provided through a smartphone’s built in GPS allows native apps to cater information and advertisements to a user’s location (restaurants, libraries, other users, etc).“We are really starting to see location-based services ‘come of age’. People are realising that sharing their location often offers some kind of reward in terms of a discount or deal. It is the combination of time and context – directing people towards a deal when they can easily redeem it – that unlocks a powerful tool for marketers to develop precise targeting approaches”
– James Fergusson, Global Director, TNS - Context-Aware Service
Related to location-based services are context-aware services. These services take into account a user’s smartphone history use, interests, activities, schedule, preferences, amongst other things, to provide the user with information and advertisements customized to be relevant to them. - Object-Recognition
Object-Recognition technology is becoming more and more developed. It relies on a smartphone’s built-in camera and other sensors to recognize various items in a user’s surroundings, and then to provide to the user information related to the object. Imagine using your smartphone’s camera to view the CN Tower, and getting information about its hours of operation, admission fees, and whether anyone in your contacts list is currently in the tower! - Mobile Instant Messaging
Mobile instant messaging services such as Trillian, BBM, and Google Talk allows users to talk to their friends from what used to be just desktop messaging services. Johnson (2011) predicts that mobile instant messaging usage will triple by 2016, but will never replace SMS.“SMS is less socially intruding because users don’t feel the need to respond the messages instantly. [...] On the other hand, desktop-based apps have a sense of urgency and timeliness to them that makes users feel like they have to keep responding – similar to an actual conversation.
– Daniel Ashdown, Research Analyst, Juniper ResearchInstead, it is predicted that smartphone users will use both SMS and mobile instant messaging to fulfil their needs (Johnson, 2011).
- Mobile Commerce
Mobile commerce thus far is, in its most basic sense, an extension of eCommerce. However, mCommerce is expected to have unique mobile features such as checking in to a store (allowing retailers to know you are present), and adding products to a shopping cart by using object-recognition or bar code scanning technology. Here are interesting infographics on retail mobile apps usage,mCommerce strategies, and mCommerce stats for the United States. - Mobile Payment
Near Field Communication payment systems is not predicted to be widely used until 2015. Before that can happen, however, payment solution providers (Interac, PayPal, etc) will have to address issues such as ease-of-use and implementation while maintaining a high level of security, as well as service coverage and user awareness.
References
- Johnson, L. (2011, June 22). Mobile instant messaging usage expected to triple by 2016: Study. Retrieved from http://www.mobilemarketer.com/cms/news/research/10266.html
- Peters, M. (2012, May 5). Why the future of social is in the palm of your hand. Retrieved from http://mashable.com/2012/05/05/future-social-mobile/
- Pettey, C., and Gousduff, L. (2011, February 10). Gartner identifies 10 consumer mobile applications to watch in 2012. Retrieved from http://www.gartner.com/it/page.jsp?id=1544815
- Russell, J. (2012, April 24). Location-based services have huge untapped potential worldwide. Retrieved from http://thenextweb.com/mobile/2012/04/24/report-location-based-mobile-services-have-huge-untapped-potential-worldwide/
- Shroeder, S. (2009, July 10). The future of the iPhone: Intelligent object recognition. Retrieved from http://mashable.com/2009/07/10/iphone-object-recognition/
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Infographic: Samsung Galaxy S3 AI Features
The Samsung Galaxy S3 is an extremely powerful device. It supports some interesting artificial intelligence features. Will it be able to compete with Siri? Take a look at the Infographic. Competition is heating up in the mobile AI Market.
Slide Deck: Mary Meeker Internet Trends Report
Mary Meeker the analyst most known for her “dot-com boom” expertise and being the “Queen of the Net” has released an annual report that highlights the current market. The slide focus on the emerging mobile market and how business models are changing due to the rapid advancements in technology. We encourage you to take a look and contact us if you have any questions.
Read MoreMobile Facts: Gadgets, Insights, mLearning and mHealth
The evolution has begun. Carriers are adapting and using mobile technology, people are paying and interacting with brands via their mobile devices and gadgets are evolving to meet the needs of the business landscape. Drastic shifts are occurring and it is imperative to be ready when the changes become mainstream. Take a look at the current research and numbers associated with mobile technology.
Gadgets
- The American company Viewsonic entered into the tablet market. According to sources, the company is shortly going to launch 22-inch (55.9 cm) Android Tablet called Smart Business Tablet Monitor
Mobile Insights
- Cellit reviewed 1,180 campaigns sent by national retailers and analyzed how they are using SMS to grow their databases, retain loyal subscribers and drive sales. One of the key findings is that SMS produces engagement rates six to eight times higher than retailers normally achieve via email marketing when used for redemption, data collection and brand awareness.
- Across all urban emerging markets, tablets for personal and professional use are especially important. China posted the greatest ownership percentage (27 percent); over the next 12 months the percentage of consumers owning tablets ranked highest in Brazil, China, and India
- This year global mobile payments are expected to hit $171.5 billion, up 62% from 2011
- According to Gartner, global mobile payments will rise to $617 billion with 448 million users by 2016, at an annual growth rate of 42%.
Mobile Learning
- View a great PDF about mobile learning http://www.gsma.com/developmentfund/wp-content/uploads/2012/05/mLearning_Report_230512_V2.pdf
mHealth
- The healthcare industry is undergoing a fundamental shift as demand from patients for services outside of traditional healthcare settings, such as hospitals and clinics, increases. This in turn is driving increased demand for mHealth services, with the mHealth market estimated to be worth US$23 billion by 2017.
- Operators are also developing ICT capabilities that enable them to serve the larger eHealth market, such as cloud-based medical records and imaging as well as in the provision of health information exchanges. This larger eHealth market is estimated to be worth up to USD$160 billion in 2015.
http://www.prnewswire.com/news-releases/gsma-research-reveals-growing-opportunity-for-mobile-operators-in-healthcare-155597085.html
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