Using Social Media and Mobile to Improve HealthCare, Featuring 2 TED Talks
Mobile for HealthCare
As director of the Scripps Translational Science Institute in La Jolla, California, Eric Topol uses the study of genomics to propel game-changing medical research. The Institute combines clinical investigation with scientific theory, training physicians and scientists for research-based careers. He also serves on the board of the West Wireless Health Institute, discovering how wireless technology can change the future of health care.
In his early career, Topol was credited with leading the cardiovascular program at Cleveland Clinic to the topmost position in the US. He also was the first physician researcher to raise questions about the safety of Vioxx, has been elected to the Institute of Medicine of the National Academy of Sciences and was named Doctor of the Decade by the Institute for Scientific Information.
Social Media for HealthCare
After finding out that his brother, Stephen, had the terminal illness ALS, Jamie Haywood founded the ALS Therapy Development Institute in 1999. ALS TDI is the world’s first non-profit biotechnology company and accelerated research on the disease by hiring scientists to develop treatments outside of academia and for-profit corporations. They were the first to publish research on the safety of using stem cells in ALS patients.
In 2005,Jamie and his youngest brother Ben, along with close friend Jeff Cole, built PatientsLikeMe.com to give patients control and access to their healthcare information and compare it to others like them. Its bold (and somewhat controversial) approach involves aggregating users health info in order to test the effects of particular treatments, bypassing clinical trials. It was named one of “15 companies that will change the world” by CNN Money.
Although his brother passed away in the fall of 2006, Jamie continues to serve as chairman of PatientsLikeMe and on the board of directors of ALS TDI. Jamie has raised over $50 million dollars for ALS TDI and was the subject of the biography His Brother’s Keeper, written by Jonathan Weiner. He was also featured in the documentary So Much So Fast, exploring the development of ALS TDI and the personal story of he and Stephen.
To talk to a mobile expert call Drew @ 905-526-0386 ext 550
Follow @drewthachuk
Infographic: #Mobile as a Hashtag
This is a visualization about the #mobile hashtag
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3 Mobile Tactics to Increase In-Store Customer Experience
Understanding in-store shopping behavior is not an easy task. Retailers spend large dollar volumes on getting to know consumers. Mobile has created an opportunity for marketers to effectively and successfully interact with shoppers. The opportunities are endless; I have highlighted 3 tactics that have the most potential.
Enabling Location Based Technology through a Branded App
Native based mobile apps offer an opportunity for brands to develop deeper relationships with their customers by engaging them in a personal and relevant way. Location-aware mobile technology allows retailers and brands to create an immersive experience at the point of purchase by offering mobile applications with geo-intelligence. The consumer is provided with an experience that is catered to their needs, while in-store, and the marketer is provided with intelligence about their customers.
A Location based native mobile application provides the following in store metrics:
• When consumers were in-store
• How long consumers were in-store
• What consumers are doing while they are in-store
• Where consumers are in relation to physical locations
A branded, geo-location mobile app provides marketers an understanding of in-store shopping behavior. Marketers are able to effectively interact with customers, increase sales, establish customer loyalty and analyze metrics provided by the business intelligence of a location based application.
Geo-Fencing
A geo-fence is a virtual boundary that can be placed around specific locations, which allows marketers to communicate with customers once the geo-fence boundary is breached. For example, if you were grocery shopping, as soon as you walk into the store, a push message would appear on your smartphone asking if you would like to receive the weekly flyer or “show this confirmation code to the cashier to receive a 10% discount on Coca-Cola products”. Geo-fencing has a tremendous amount of opportunity because of the cross-promotional and sales promotion opportunities. The cross-promotional strength of geo-fencing has the potential to increase channel relationships between manufacturers, wholesalers, intermediaries, and retailers.
Note: Geo-fencing also has an opportunity to engage the consumer upon exit of the geo-fenced area. For example, “thank you for using the mobile coupon, provided. Please fill out your thoughts on the mobile couponing experience”
Encourage Users to Check- In and Share Using a Branded Mobile App
Incentive is imperative when encouraging users to check in. Therefore marketers must offer deals and promotions to users who are willing to check in and share. For example, “Check in and Share to facebook or twitter for a chance to win a $1000 gift card”. Although the initial investment of a branded location enabled application may be fairly significant, the return on investment will come quickly. If you think about it in regards to media expenditure; an ad in a magazine that has a circulation of 20-30k will probably cost between $10-30k just for the media. A check-in with a “$1000 incentive to share” creates an opportunity to reach 10,000 people if 20 people with 500 followers on twitter or 500 friends on Facebook share that they have checked in at a store.
To talk to a mobile expert call Drew @ 905-526-0386 ext 550
Follow @drewthachuk
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