Key Facts about the Mobile Environment

• Android (GOOG) and iOS (AAPL) powered 85% of all smartphones shipped in the second quarter of 2012 (2Q12)
• BlackBerry (RIMM) and Symbian (NOK), two pioneers and former leaders of the smartphone market, both saw their market shares fall below five percent. Although Blackberry’s market share has fallen drastically, they have been focusing on developer relations, increasing their app inventory, and streamlining their Blackberry 10 operating system

 Android

• Success in the market can be traced directly to Samsung
• Samsung devices accounted for 44 percent of all Android smartphones shipped in the 2nd Quarter of 2012
• Samsung totalled more than the next 7 Android vendors combined
• Many other Android vendors are re-establishing

 

Apple

• Posted double-digit growth
• Demand for Apple’s flagship smartphone has cooled off now that the device has been available since October
• iOS remained the solid number two operating system behind Android worldwide

 

BlackBerry

• One of the pioneers and former leaders in the worldwide smartphone market
• Currently revamping their operating system and transitioning to Blackberry 10
• Seamless app porting from the Android system to Blackberry 10 could allow them to obtain app inventory very quickly and retake market share

 

Symbian

• For years the world’s most shipped OS
• 62.9% drop registered was its sharpest year-over-year drop ever
• Due to Symbian decline, Nokia decided to make Windows their primary mobile operating system

 

Windows

• Narrowed the gap between itself and BlackBerry
• Share gains it made last quarter are due mostly to Nokia, which almost doubled its Lumia/Windows Phone shipments sequentially
• Windows Phone is still a distant competitor to Android and iOS
• Microsoft will need to generate additional momentum from Windows Phone 8 devices, which will be introduced October 26th, 2012

 

Linux

• A category largely comprised of Samsung’s Bada shipments
• Declined on a year-over year basis as Samsung’s smartphone sales are increasingly Android centric
• Linux OS dependent vendors such as Panasonic are also migrating to Android, which contributed to the year-over-year decline.

Source: http://www.idc.com/getdoc.jsp?containerId=prUS23638712

 

Charts Relating to the US market:

Source: ComScore

 

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