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Videos: Competing for the Mobile Consumer Market, Commercials of Top Mobile Players
Attention consumers!!! Take a look at these videos and you can be the judge of who you would like to support. The production value really demonstrates how competitive the mobile environment has become! Competing for the mobile consumer market is a major objective for many tech companies. Blackberry Google Windows Phone Apple Ubuntu Nokia Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle...
read moreAfrica leads Europe, US in economic growth, thanks to mobile phones
Dorli Photography via Compfight This Article was originally published at http://www.theeastafrican.co.ke/news/Africa-leads-Europe-US-in-economic-growth/-/2558/1650012/-/cq1t1hz/-/index.html Information and communications technology is directly contributing seven per cent of Africa’s economic expansion, beating Europe and the US. Researchers at the World Bank and the African Development Bank said the growth is being driven by mobile phone technology, which has opened up access to banking, education and other key...
read moreField Force Apps, 3 Reason to go Native
Mobility and field force apps go hand in hand. Native apps offer a unique set of attributes that cannot be achieved through web-based or HTML5 technology (can be but only with a unique development platform called Blackberry WebWorks, we will talk more about that in another post). Below is an outline of why mobile software rather than mobile web should be used for field force initiatives. Field Force Apps – Offline Mode = No Wireless Data Costs The great thing about native apps is that they can work without an internet connection. This...
read moreA Great Post that Highlights Blackberry 10 Features and Hardware
The Potential of Blackberry 10 The smartphone market is growing exponentially year over year, which creates an opportunity for Blackberry to obtain crucial market share. Currently, the consumer market is dominated by iOS and Android, but Blackberry has established strong developers relations and has created a solid foundation with their Blackberry 10 operating system. Anecdotally, Blackberry has an opportunity to capture the third market position worldwide, which could lead to significant increases in revenue for the Waterloo based...
read moreInfographic: How Much Mobile Data do you Use
Going over your data limit is generally pretty expensive and it can add up in a year. Take a look at this infographic to get an idea how much data you use while consuming media via your mobile device. How Much Mobile Data Do You Use? infographic Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle...
read moreAreas to Address when Determining a Mobile Application Strategy
Sippanont Samchai via Compfight Before we go into detail I am going to define the difference between a web based application and a native based application. Web Based Apps A web based app is browser based and generally run off a URL, but can be added to a home screen of a tablet or smartphone. Written in text rather than binary code. Therefore a little less secure than a native apps. Web based apps are progressing rapidly but have yet to achieve the processing power of native based apps. Native Based Apps Native apps are your typical App...
read more[Infographic] Mobile Wallets: All you need to know
With the rapid adoption of NFC technology, now’s the time to read up on mobile wallets. Imagine a world where waiting for the customer ahead of you to count out coins is not only dwindling but non-existent. Imagine a world where you won’t even have to fumble around for your bank card for small transactions; just use the phone that’s already in your hand. Statista has compiled an infographic illustrating all the data you need to know about mobile wallets. Source: Statista Check out this similar story: Infographic: mCommerce...
read moreWhat is the Mobile Graph? A Brief Explanation.
Andreas Köberle via Compfight The Mobile Graph Explained Marketers, who are forward thinking, are always finding new ways to obtain data. More data equals more intelligence, therefore marketers are able to understand their consumer and sell more products/services. Most recently, the social graph has been an enormous topic of conversation within marketing boardrooms. In Lehman’s terms, the social graph is the global mapping of a consumer and how they interact with social networks and the brands/people within social networks. Due to the...
read more3 Important Areas of Focus, while Marketing a Mobile App
Brendan Lynch via Compfight Retention Marketers are constantly trying to determine how to retain customers; therefore mobile marketers must think traditionally and determine how to sustain a steady user base. Retention Tactics Push messaging with a unique call to action Rewards Incentive for using the app Cross promotional opportunities I.e. Pro sports league, ticket giveaways Listen to Your Customer’s/Users Qualitative and quantitative data is extremely valuable to marketers. Provide a section within you app that allows users to...
read moreInfographic: mCommerce in Tablets vs Smartphones for the Holidays
Christmas is coming fast, and more and more people are opting to use mobile technology to shop for their loved ones. Check out this video of holiday shoppers discovering a new way of using iPads! Learn about data visualization software. Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle...
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