Areas to Address when Determining a Mobile Application Strategy
Sippanont Samchai via Compfight Before we go into detail I am going to define the difference between a web based application and a native based application. Web Based Apps A web based app is browser based and generally run off a URL, but can be added to a home screen of a tablet or smartphone. Written in text rather than binary code. Therefore a little less secure than a native apps. Web based apps are progressing rapidly but have yet to achieve the processing power of native based apps. Native Based Apps Native apps are your typical App...
read more3 Important Areas of Focus, while Marketing a Mobile App
Brendan Lynch via Compfight Retention Marketers are constantly trying to determine how to retain customers; therefore mobile marketers must think traditionally and determine how to sustain a steady user base. Retention Tactics Push messaging with a unique call to action Rewards Incentive for using the app Cross promotional opportunities I.e. Pro sports league, ticket giveaways Listen to Your Customer’s/Users Qualitative and quantitative data is extremely valuable to marketers. Provide a section within you app that allows users to...
read moreInfographic: mCommerce in Tablets vs Smartphones for the Holidays
Christmas is coming fast, and more and more people are opting to use mobile technology to shop for their loved ones. Check out this video of holiday shoppers discovering a new way of using iPads! Learn about data visualization software. Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle...
read moreInnovative “Geo-Fencing and GPS Alert” Push Messaging Marketing Tactics
tim rich and lesley katon via Compfight Push messaging is a feature that is available through a native mobile application (NATIVE = an app that is downloaded rather than viewed through a browser) that offers marketers an incredible amount of functionality. Since native apps require users to download an app, the user has invited marketers into their pocket, living room, office and basically wherever the user brings their smartphone. Therefore marketers can capitalize on contextual messaging to deliver sales promotions, product...
read more4 Reasons Tablets Benefit Salepeople
Sales The emergence of tablet computing has created a tremendous opportunity for sales managers. They now have the ability to arm their sales force with powerful, media rich devices that are less obtrusive than laptops. Tablets act as a presentation tool that enables front line sales people to educate clients , and prospective clients on complex products through data visualizations and other forms of media. Sales people can share information with clients via tablet Product catalogs can be large, heavy and hard to navigate. Tablets allow sales...
read more3 Mobile Tactics to Increase In-Store Customer Experience
Understanding in-store shopping behavior is not an easy task. Retailers spend large dollar volumes on getting to know consumers. Mobile has created an opportunity for marketers to effectively and successfully interact with shoppers. The opportunities are endless; I have highlighted 3 tactics that have the most potential. Enabling Location Based Technology through a Branded App Native based mobile apps offer an opportunity for brands to develop deeper relationships with their customers by engaging them in a personal and relevant way....
read moreInfographic: A CEO’s Guide To Pinterest
What are the major benefits of using Pinterest and how can your business harness its power? Learn about data visualization tools. Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle...
read moreNative Apps and Web Apps are 2 Different Tools
What are Native Mobile Apps and Mobile Web Apps? Native App A software application developed specifically to run on the architecture of a mobile device, and which is downloaded, purchased, and upgraded through a central distribution portal (such as the App Store). Web App Uses web browser technology on the Internet to display a mobile URL on a device, often with a different appearance than the corresponding desktop website. In the Beginning The mobile revolution started with basic cell phones that had features such as browser,...
read moreWhat is Push Messaging? and Why is it so Powerful?
What is Push Messaging? Push technology is when a user requests that specific data be automatically sent to their mobile device. Push messaging has been around for decades but most recently has been adopted within the mobile space. In the early days of push messaging stock quotes, personalized news, sports scores and other catered messaging revolutionized communication methods for marketers. The advent of the smartphone has created a tremendous opportunity, because users have a personalized device in their pockets at all times. The...
read morePermission Marketing is the New Black
Permission Marketing Permission marketing has revolutionized the way marketers gather information. Social networks have created distinct social communication tools, which have created a “flamingo” like flock of global users rushing towards the likes of Facebook, Twitter and the new invite only social network, Pinterest. Developer services like Facebook Connect and OAuth are sparking a frenzy of low involvement sign-ups. I can personally attest to using the Facebook Connect service after receiving an invite to join Pinterest. The user...
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