Areas to Address when Determining a Mobile Application Strategy
Sippanont Samchai via Compfight Before we go into detail I am going to define the difference between a web based application and a native based application. Web Based Apps A web based app is browser based and generally run off a URL, but can be added to a home screen of a tablet or smartphone. Written in text rather than binary code. Therefore a little less secure than a native apps. Web based apps are progressing rapidly but have yet to achieve the processing power of native based apps. Native Based Apps Native apps are your typical App...
read more[Infographic] Mobile Wallets: All you need to know
With the rapid adoption of NFC technology, now’s the time to read up on mobile wallets. Imagine a world where waiting for the customer ahead of you to count out coins is not only dwindling but non-existent. Imagine a world where you won’t even have to fumble around for your bank card for small transactions; just use the phone that’s already in your hand. Statista has compiled an infographic illustrating all the data you need to know about mobile wallets. Source: Statista Check out this similar story: Infographic: mCommerce...
read more3 Important Areas of Focus, while Marketing a Mobile App
Brendan Lynch via Compfight Retention Marketers are constantly trying to determine how to retain customers; therefore mobile marketers must think traditionally and determine how to sustain a steady user base. Retention Tactics Push messaging with a unique call to action Rewards Incentive for using the app Cross promotional opportunities I.e. Pro sports league, ticket giveaways Listen to Your Customer’s/Users Qualitative and quantitative data is extremely valuable to marketers. Provide a section within you app that allows users to...
read moreInfographic: mCommerce in Tablets vs Smartphones for the Holidays
Christmas is coming fast, and more and more people are opting to use mobile technology to shop for their loved ones. Check out this video of holiday shoppers discovering a new way of using iPads! Learn about data visualization software. Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle...
read more4 Tweets about the Impact of mCommerce on Black Friday
Black Friday routines are constantly evolving. To reflect the adoption of mobile, here are 4 quick tweets about how mCommerce and mobile wallets affected Black Friday. View the story “4 Tweets about mCommerce Impact on Black Friday” on Storify Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle +1RedditDiggTumblrEmail
read moreInnovative “Geo-Fencing and GPS Alert” Push Messaging Marketing Tactics
tim rich and lesley katon via Compfight Push messaging is a feature that is available through a native mobile application (NATIVE = an app that is downloaded rather than viewed through a browser) that offers marketers an incredible amount of functionality. Since native apps require users to download an app, the user has invited marketers into their pocket, living room, office and basically wherever the user brings their smartphone. Therefore marketers can capitalize on contextual messaging to deliver sales promotions, product...
read morePay with your smartphone: Mobile credit card payments come to Canada
This article was originally published by the Vancouver Sun via http://blogs.vancouversun.com/2012/11/02/pay-with-your-smartphone-mobile-credit-card-payments-come-to-canada/ by Sun Tech writer Jillian Shaw, take a look at her profile. The first mobile credit card payment bought a coffee in Tim Horton’s today, an event that put Canadians another step closer to being able to leave their wallets at home when they shop. The buyer was Olympian Simon Whitfield who bought the coffee by tapping his Rogers BlackBerry at a Toronto Tim Horton’s pay...
read more4 Reasons Tablets Benefit Salepeople
Sales The emergence of tablet computing has created a tremendous opportunity for sales managers. They now have the ability to arm their sales force with powerful, media rich devices that are less obtrusive than laptops. Tablets act as a presentation tool that enables front line sales people to educate clients , and prospective clients on complex products through data visualizations and other forms of media. Sales people can share information with clients via tablet Product catalogs can be large, heavy and hard to navigate. Tablets allow sales...
read more3 Mobile Tactics to Increase In-Store Customer Experience
Understanding in-store shopping behavior is not an easy task. Retailers spend large dollar volumes on getting to know consumers. Mobile has created an opportunity for marketers to effectively and successfully interact with shoppers. The opportunities are endless; I have highlighted 3 tactics that have the most potential. Enabling Location Based Technology through a Branded App Native based mobile apps offer an opportunity for brands to develop deeper relationships with their customers by engaging them in a personal and relevant way....
read moreVideo: Keynotes from Blackberry 10 America’s
Thorsten Heins BlackBerry Jam Americas 2012 Keynote Video Alec Saunders BlackBerry Jam Americas 2012 Keynote Video DEVELOPER RELATIONS Don Lindsay BlackBerry Jam Americas 2012 Keynote Video USER INTERFACE DESIGN Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle...
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