The Blackberry 10 Pre-Superbowl Commercial
Ravens vs. 49ers in a amazing matchup that has the Harbaugh brothers coaching against each other in the Superbowl. Can you imagine if the game is tied 17-17 going into the fourth and Blackberry 10 plays an amazing BB10 spot. It is not cheap, but it could launch the brand and obtain the highly sought after consumer market!!!!!!Read More
The smartphone market is growing exponentially year over year, which creates an opportunity for Blackberry to obtain crucial market share. Currently, the consumer market is dominated by iOS and Android, but Blackberry has established strong developers relations and has created a solid foundation with their Blackberry 10 operating system. Anecdotally, Blackberry has an opportunity to capture the third market position worldwide, which could lead to significant increases in revenue for the Waterloo based company.
Personally, I have used the new Blackberry 10 Keyboard and it works very well. The time I spent using the keyboard functions, the user experience was slick and enjoyable. It actually feels like a physical keyboard and is probably the most responsive keyboard I have ever used. Once Senior IT decision makers and management have the opportunity to access the keyboard, I can see them arming their enterprise team with BB10 devices. Take a look at the video below!
There is no denying that people in developing nations love their Blackberry’s. As they mature and move towards powerful smartphone devices, Blackberry brand loyalty could propel worldwide market share by capturing majority in countries like Indonesia, Nigeria, Saudi Arabia, Malaysia and other growth markets.
Research in Motion has been quite a hot topic in the press. They have lost significant market share within the smartphone sector, but they have managed to make a comeback with Blackberry 10. At an event in New York today, Thorstein Heins announced the launch of the new operating, which marks the comeback of Blackberry against competitors like Android, iOS and Windows 8.
Heins announced that Research in Motion will be changing their name to Blackberry and be traded as BB on the TSX and BBRY on the NASDAQ. This is a big move for Blackberry, who announced Alicia Keys as the Global Creative Director for the Blackberry brand. Alicia Keys said “As global creative director, my goal is to inspire creativity with this platform, and I’m so excited to jump right in.”(source: CBC).
Blackberry has done an excellent job marketing their new operating system. Alicia Keys is set to sing the national anthem at the Superbowl this weekend, which will create strong brand recognition alongside the Superbowl ads for BB10. Anecdotal observations, have been that Blackberry is looking to increase adoption within the next quarter and hopefully obtain a strong third market position amongst smartphone manufacturers.Read More
Research in Motion has specifically designed their Blackberry Enterprise Server to meet the needs and objectives of enterprise and government organizations, which house an email server and require a high level of information technology control.
Notable Features Include:
Notable Features Include: