Business to Business

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Areas to Address when Determining a Mobile Application Strategy

Posted by on Jan 8, 2013 in Business to Business, Marketing, Mobile Commerce, Mobile Industry Trends | 0 comments

Sippanont Samchai via Compfight Before we go into detail I am going to define the difference between a web based application and a native based application. Web Based Apps A web based app is browser based and generally run off a URL, but can be added to a home screen of a tablet or smartphone. Written in text rather than binary code. Therefore a little less secure than a native apps. Web based apps are progressing rapidly but have yet to achieve the processing power of native based apps. Native Based Apps Native apps are your typical App...

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4 Reasons Tablets Benefit Salepeople

Posted by on Oct 4, 2012 in Business to Business, Marketing, Tablets | 0 comments

Sales The emergence of tablet computing has created a tremendous opportunity for sales managers. They now have the ability to arm their sales force with powerful, media rich devices that are less obtrusive than laptops. Tablets act as a presentation tool that enables front line sales people to educate clients , and prospective clients on complex products through data visualizations and other forms of media. Sales people can share information with clients via tablet Product catalogs can be large, heavy and hard to navigate. Tablets allow sales...

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Infographic: It’s a social, mobile shopper world

Posted by on Jun 8, 2012 in Business to Business, Mobile Commerce, Mobile Industry Trends, Retail, Social Media | 0 comments

FloatPoint Media always likes an informative infographic. Take a look at the statistics below and you will realize how much consumer behavior has changed. Our blog post also discusses future directions for mCommerce and mPayment for natives apps in 2012. FloatPoint Media works closely with enterprise organizations to help them implement a mobile strategy. Our mobile consulting division focuses on monetization, supplier acquisition, user interface design and tech infrastructure. Call us at 1-800-295-0482 To arrange a meeting. Browse more...

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5 Reasons to Build a B2B App

Posted by on May 31, 2012 in Business to Business, Marketing, Mobile Industry Trends, Retail | 0 comments

1) Competitive Advantage Your business will be established as an innovator, and on the cutting edge of the industry. The development of a successful business to business app puts you a step ahead of your competition. 2) Increased brand equity Development of a creative application that solves a problem for your customers can create brand loyalty. Those using your application will see your logo as they use it, and will therefore associate the convenience and utility of the application with your business and stimulate sales. 3) Immediate...

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