Areas to Address when Determining a Mobile Application Strategy
Sippanont Samchai via Compfight Before we go into detail I am going to define the difference between a web based application and a native based application. Web Based Apps A web based app is browser based and generally run off a URL, but can be added to a home screen of a tablet or smartphone. Written in text rather than binary code. Therefore a little less secure than a native apps. Web based apps are progressing rapidly but have yet to achieve the processing power of native based apps. Native Based Apps Native apps are your typical App...
read more4 Reasons Tablets Benefit Salepeople
Sales The emergence of tablet computing has created a tremendous opportunity for sales managers. They now have the ability to arm their sales force with powerful, media rich devices that are less obtrusive than laptops. Tablets act as a presentation tool that enables front line sales people to educate clients , and prospective clients on complex products through data visualizations and other forms of media. Sales people can share information with clients via tablet Product catalogs can be large, heavy and hard to navigate. Tablets allow sales...
read moreInfographic: It’s a social, mobile shopper world
FloatPoint Media always likes an informative infographic. Take a look at the statistics below and you will realize how much consumer behavior has changed. Our blog post also discusses future directions for mCommerce and mPayment for natives apps in 2012. FloatPoint Media works closely with enterprise organizations to help them implement a mobile strategy. Our mobile consulting division focuses on monetization, supplier acquisition, user interface design and tech infrastructure. Call us at 1-800-295-0482 To arrange a meeting. Browse more...
read more5 Reasons to Build a B2B App
1) Competitive Advantage Your business will be established as an innovator, and on the cutting edge of the industry. The development of a successful business to business app puts you a step ahead of your competition. 2) Increased brand equity Development of a creative application that solves a problem for your customers can create brand loyalty. Those using your application will see your logo as they use it, and will therefore associate the convenience and utility of the application with your business and stimulate sales. 3) Immediate...
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