[Infographic] Mobile Wallets: All you need to know
With the rapid adoption of NFC technology, now’s the time to read up on mobile wallets. Imagine a world where waiting for the customer ahead of you to count out coins is not only dwindling but non-existent. Imagine a world where you won’t even have to fumble around for your bank card for small transactions; just use the phone that’s already in your hand. Statista has compiled an infographic illustrating all the data you need to know about mobile wallets. Source: Statista Check out this similar story: Infographic: mCommerce...
read moreInfographic: mCommerce in Tablets vs Smartphones for the Holidays
Christmas is coming fast, and more and more people are opting to use mobile technology to shop for their loved ones. Check out this video of holiday shoppers discovering a new way of using iPads! Learn about data visualization software. Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle...
read more4 Tweets about the Impact of mCommerce on Black Friday
Black Friday routines are constantly evolving. To reflect the adoption of mobile, here are 4 quick tweets about how mCommerce and mobile wallets affected Black Friday. View the story “4 Tweets about mCommerce Impact on Black Friday” on Storify Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle +1RedditDiggTumblrEmail
read moreInnovative “Geo-Fencing and GPS Alert” Push Messaging Marketing Tactics
tim rich and lesley katon via Compfight Push messaging is a feature that is available through a native mobile application (NATIVE = an app that is downloaded rather than viewed through a browser) that offers marketers an incredible amount of functionality. Since native apps require users to download an app, the user has invited marketers into their pocket, living room, office and basically wherever the user brings their smartphone. Therefore marketers can capitalize on contextual messaging to deliver sales promotions, product...
read more3 Mobile Tactics to Increase In-Store Customer Experience
Understanding in-store shopping behavior is not an easy task. Retailers spend large dollar volumes on getting to know consumers. Mobile has created an opportunity for marketers to effectively and successfully interact with shoppers. The opportunities are endless; I have highlighted 3 tactics that have the most potential. Enabling Location Based Technology through a Branded App Native based mobile apps offer an opportunity for brands to develop deeper relationships with their customers by engaging them in a personal and relevant way....
read moreInfographic: The Explosion of Mobile
Here’s a great infographic illustrating the rapid increase of mobile usage for retail purposes. Share this:FacebookTwitterStumbleUponPinterestLinkedInGoogle +1RedditDiggTumblrEmail
read moreTypes of Apps to Anticipate for 2012
Our previous post about the benefits of native apps clearly outlines the ways in which they can be better than web-based apps. Here are some types of apps to anticipate for 2012, made possible through native-app attributes. Mobile Social Networking According to Peters (2012), the attraction on social networking lies in allowing people to share information in real-time, whether it be their interests, the restaurant at which they are currently enjoying dinner, or photos of their surroundings, the people they are conversing with, the...
read moreInfographic: It’s a social, mobile shopper world
FloatPoint Media always likes an informative infographic. Take a look at the statistics below and you will realize how much consumer behavior has changed. Our blog post also discusses future directions for mCommerce and mPayment for natives apps in 2012. FloatPoint Media works closely with enterprise organizations to help them implement a mobile strategy. Our mobile consulting division focuses on monetization, supplier acquisition, user interface design and tech infrastructure. Call us at 1-800-295-0482 To arrange a meeting. Browse more...
read more5 Reasons to Build a B2B App
1) Competitive Advantage Your business will be established as an innovator, and on the cutting edge of the industry. The development of a successful business to business app puts you a step ahead of your competition. 2) Increased brand equity Development of a creative application that solves a problem for your customers can create brand loyalty. Those using your application will see your logo as they use it, and will therefore associate the convenience and utility of the application with your business and stimulate sales. 3) Immediate...
read moreInfographic: Trends in Mobile Marketing
Let’s face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essentially put fully capable, interactive billboards in our pockets for marketers to experiment with. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing. by hightable. Browse more data visualizations. Share...
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