Americans are readily switching from feature phones to smartphones. Here are some quick stats:

• As of April 2012: ~110 million Americans have a smartphone, a 44% increase from 2011
• In April 2012, 47.5% switched from feature phones to smartphones, increase from 38% in April 2011
• Old feature phone upgrades decreased 9.9% vs increase in smartphone ownership of 9.5%
• ~61.5% of first-time smartphone owners chose Android phones vs 25.2% who chose iPhones vs 7.1% Windows Phone 7 vs 4.8% Blackberrys
• For those upgrading their smartphones to new devices, 9.6% chose Blackberrys, 3.0% Microsoft phones

“Within the year, we expect to see smartphone owners become the mobile majority, a milestone that represents not only the evolution of the mobile landscape but highlights the enormous potential for marketers as these powerful, ubiquitous devices open new opportunities to reach a growing audience of consumers.”
– Mark Donovan, Senior Vice President of Mobile, comScore

Check out the many great types of native smartphone apps anticipated for 2012. Smartphones are also great for travelling, shopping, retail mobile apps and mCommerce, social media purposes, and mHealth for doctor-to-doctor and doctor-to-patient apps.

Reference
King, R. (2012, July 25). Smartphones now more attainable, desirable for Americans: comScore. Retrieved from http://www.zdnet.com/smartphones-now-more-attainable-desirable-for-americans-comscore-7000001590/

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