Blackberry 10: Notable Features and Improvements
The past 12-16 months have been difficult times for RIM, but it seems as though they will be offering consumers and enterprise customers a fairly user friendly platform. Thorstein Heins has officially confirmed the January 30th, 2013 release date for BB10 and the brand is gaining equity. Take a look at some of the cool new features and we encourage you to share and use the #BB10believe hashtag.
A Speedy New and Improved Browser
Speed and social integration can be a dangerous combination. The new BB10 mobile operating system offers users the opportunity to seamlessly share content via multiple social networks quickly and efficiently by clicking an icon embedded with the browser. Sharing options include twitter, linkedin, facebook and third party apps like dropbox. Other sharing features include BBM, BBM groups, Tag (Blackberry near field communications brand) and a “remember” feature that can store articles. The new peek technology developed RIM seems to be fairly functional. Take a look at the video for other features.
The Blackberry 10 Camera
Loyal Blackberry users are generally major fans of the camera function within existing Blackberry operating systems. One of the main areas of focus for RIM has been improving the camera function and differentiating themselves from Apple and Samsung. They have managed to do so by creating time shift technology, which allows users to adjust photos and rewind time to make optimize them for sharing with friends and family. See how it works and watch the video below.
The Blackberry Keyboard
The Blackberry keyboard offers a distinct competitive advantage for RIM, especially within the enterprise market. Therefore they decided to improve upon one of their distinct attributes and add automatic features to a touch qwerty that acts like a traditional blackberry keyboard. Take a look at Vivek Bhardwaj explain the functionality. See the video below.
Read MoreCharts: Worldwide Smartphone Market Share and Trends
Key Facts about the Mobile Environment
- Android (GOOG) and iOS (AAPL) powered 85% of all smartphones shipped in the second quarter of 2012 (2Q12)
- BlackBerry (RIMM) and Symbian (NOK), two pioneers and former leaders of the smartphone market, both saw their market shares fall below five percent. Although Blackberry’s market share has fallen drastically, they have been focusing on developer relations, increasing their app inventory, and streamlining their Blackberry 10 operating system
Android
- Success in the market can be traced directly to Samsung
- Samsung devices accounted for 44 percent of all Android smartphones shipped in the 2nd Quarter of 2012
- Samsung totalled more than the next 7 Android vendors combined
- Many other Android vendors are re-establishing
Apple
- Posted double-digit growth
- Demand for Apple’s flagship smartphone has cooled off now that the device has been available since October
- iOS remained the solid number two operating system behind Android worldwide
BlackBerry
- One of the pioneers and former leaders in the worldwide smartphone market
- Currently revamping their operating system and transitioning to Blackberry 10
- Seamless app porting from the Android system to Blackberry 10 could allow them to obtain app inventory very quickly and retake market share
Symbian
- For years the world’s most shipped OS
- 62.9% drop registered was its sharpest year-over-year drop ever
- Due to Symbian decline, Nokia decided to make Windows their primary mobile operating system
Windows
- Narrowed the gap between itself and BlackBerry
- Share gains it made last quarter are due mostly to Nokia, which almost doubled its Lumia/Windows Phone shipments sequentially
- Windows Phone is still a distant competitor to Android and iOS
- Microsoft will need to generate additional momentum from Windows Phone 8 devices, which will be introduced October 26th, 2012
Linux
- A category largely comprised of Samsung’s Bada shipments
- Declined on a year-over year basis as Samsung’s smartphone sales are increasingly Android centric
- Linux OS dependent vendors such as Panasonic are also migrating to Android, which contributed to the year-over-year decline.
Source: http://www.idc.com/getdoc.jsp?containerId=prUS23638712
Charts Relating to the US market:
Source: ComScore
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6 more Tweets that show People’s Faith in BB10
People are really beginning to get excited about BlackBerry 10.
Infographic: Demand for Better Tech at Airports
In light of our past post about the utility of social media in airports, here’s an infographic illustrating the demand for improved technology at airports.
Source: Mashable
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