The Mobile Graph Explained
Marketers, who are forward thinking, are always finding new ways to obtain data. More data equals more intelligence, therefore marketers are able to understand their consumer and sell more products/services. Most recently, the social graph has been an enormous topic of conversation within marketing boardrooms. In Lehman’s terms, the social graph is the global mapping of a consumer and how they interact with social networks and the brands/people within social networks.
Due to the intense growth of the mobile environment, many large organizations and marketers are unaware of the data obtained by the mobile graph.
People, who use smart phones, are interacting with:
• web-based information
• social apps
• social bookmarking
• social sharing
• native applications (downloaded from an app store)
• GPS and Geo-location
• near field communications
• loyalty apps (such as Passbook on iOS)
• QR codes
• media creation tools (video/audio/pictures)
• push/pull messaging etc.
The mobile graph is a map of all of the aforementioned interactions and how people interact with them.
For example, a user walks into a retail store, checks-in using a social geo-location service, takes a picture of a piece of clothing with their mobile device, shares the picture via twitter, walks to another retail store, is exposed to out-of home advertising with a QR code, scans the code, the code directs them to a web based app, they purchase an item online via their mobile…and the list goes on!!!!
Basically, mobile users are generating a mass amounts of data that could be analyzed by marketers. The question is how do marketers leverage the data that is being created? It is very difficult because the mobile space is extremely fragmented and it is important to partner with a firm that specializes in mobile development and data mining or spend the time and effort to build a legitimate mobile team that is capable of leveraging the power of mobile.
FloatPoint can help you determine what the best solution is for your organization; we specialize in mobile strategy, consulting and development. The bottom line is that “ MOBILE IS NOW”, whether you are looking to build an in-house team or find a strategic partner, we can help build a solution that best suit your needs and objectives.
If you are interested in talking more Fly me an Email and we can arrange to have a phone conversation about your mobile needs.Read More
Mobile is definitely the way to go!
In light of our past post about the utility of social media in airports, here’s an infographic illustrating the demand for improved technology at airports.
Source: MashableRead More
An interesting study called the “Psychology of SMS” has provided some interesting statistics on SMS usage.
- Males: On average, males send more texts than females, and they text with approximately 17 different contacts
- Females: Females on average send less texts than males, and they text with approximately 13 different contacts
- However, males tend to send shorter texts because they tend to use it to communicate quickly without getting into a conversation
- 94% of 18-35 year olds on average send 19 texts/day (133 texts/week) — over two times more than the other age groups
- 55% of the texts 55+ year olds send are to their family
- 19% of the texts people under 25 years old send are to their family (versus 45% to their friends)
92% of smartphone users prefer texting over IM or social networking
- 69% of smartphone users said they would feel lost without texting
- Smartphone users said their preference was due to a higher level of reliability (a message sent over a social network has more technological hurdles to overcome in comparison to texting)
- People prefer easy and reliable methods to completing tasks. Texting required the least possible effort, feels more immediate than IMing, and has been the most reliable method so far.
The Drum. (2012, July 18). ’Psychology of SMS’ research shows 92% of smartphone users still prefer text over IM and social networking. Retrieved from http://www.thedrum.co.uk/news/2012/07/18/psychology-sms-research-shows-92-smartphone-users-still-prefer-text-over-im-andRead More