A global survey conducted by Nielson Research has indicated that multi-screen media usage has become the social norm. Digital online viewing has become just as common as watching television. While the in home television and computer are still the most popular devices, mobile technologies are growing rapidly.  According to Nielson “Over half of global online consumers (56%) say they watch video on a mobile phone at least once a month and 28 percent at least once a day” (“Global Report: Multi-Screen Media Usage | Nielsen Wire,” 2012).

Mobile Video is growing exponentially in Asia-Pacific and Middle East/Africa, “74 and 72 percent of online consumers, respectively, report watching video on mobile phones at least once a month” (“Global Report: Multi-Screen Media Usage | Nielsen Wire,” 2012).  Many users in the APAC and Middle East Africa region are using their devices daily to watch video. Nielson reported that “almost 40 percent (38% and 37%, respectively) say they do so at least once a day”  (“Global Report: Multi-Screen Media Usage | Nielsen Wire,” 2012).

Global technologies are rapidly advancing and developing nations are becoming major consumers of mobile media. The globe is constantly around a media device and mobile connectivity has become the standard in many nations. Therefore while practicing international marketing it is important to allocate media expenditures properly and notice the current consumer trends.