With the rapid adoption of NFC technology, now’s the time to read up on mobile wallets. Imagine a world where waiting for the customer ahead of you to count out coins is not only dwindling but non-existent. Imagine a world where you won’t even have to fumble around for your bank card for small transactions; just use the phone that’s already in your hand.
Statista has compiled an infographic illustrating all the data you need to know about mobile wallets.
Check out this similar story: Infographic: mCommerce in Tablets vs Smartphones for the HolidaysRead More
Our previous post about the benefits of native apps clearly outlines the ways in which they can be better than web-based apps. Here are some types of apps to anticipate for 2012, made possible through native-app attributes.
- Mobile Social Networking
According to Peters (2012), the attraction on social networking lies in allowing people to share information in real-time, whether it be their interests, the restaurant at which they are currently enjoying dinner, or photos of their surroundings, the people they are conversing with, the drink they’re recommending. Built-in smartphone features such as cameras and GPS streamlines this sharing process. (Stats for mobile usage for social networking)
“It’s all about context, frictionless sharing and push-notification-driven user interfaces. The best apps won’t tell you about every random person or restaurant that you walk by; just the ones that will trulymatter.”
-— Brett Martin, Co-founder and CEO, Sonar
- Location-Based Services
Location information provided through a smartphone’s built in GPS allows native apps to cater information and advertisements to a user’s location (restaurants, libraries, other users, etc).
“We are really starting to see location-based services ‘come of age’. People are realising that sharing their location often offers some kind of reward in terms of a discount or deal. It is the combination of time and context – directing people towards a deal when they can easily redeem it – that unlocks a powerful tool for marketers to develop precise targeting approaches”
– James Fergusson, Global Director, TNS
- Context-Aware Service
Related to location-based services are context-aware services. These services take into account a user’s smartphone history use, interests, activities, schedule, preferences, amongst other things, to provide the user with information and advertisements customized to be relevant to them.
Object-Recognition technology is becoming more and more developed. It relies on a smartphone’s built-in camera and other sensors to recognize various items in a user’s surroundings, and then to provide to the user information related to the object. Imagine using your smartphone’s camera to view the CN Tower, and getting information about its hours of operation, admission fees, and whether anyone in your contacts list is currently in the tower!
- Mobile Instant Messaging
Mobile instant messaging services such as Trillian, BBM, and Google Talk allows users to talk to their friends from what used to be just desktop messaging services. Johnson (2011) predicts that mobile instant messaging usage will triple by 2016, but will never replace SMS.
“SMS is less socially intruding because users don’t feel the need to respond the messages instantly. [...] On the other hand, desktop-based apps have a sense of urgency and timeliness to them that makes users feel like they have to keep responding – similar to an actual conversation.
– Daniel Ashdown, Research Analyst, Juniper Research
Instead, it is predicted that smartphone users will use both SMS and mobile instant messaging to fulfil their needs (Johnson, 2011).
- Mobile Commerce
Mobile commerce thus far is, in its most basic sense, an extension of eCommerce. However, mCommerce is expected to have unique mobile features such as checking in to a store (allowing retailers to know you are present), and adding products to a shopping cart by using object-recognition or bar code scanning technology. Here are interesting infographics on retail mobile apps usage,mCommerce strategies, and mCommerce stats for the United States.
- Mobile Payment
Near Field Communication payment systems is not predicted to be widely used until 2015. Before that can happen, however, payment solution providers (Interac, PayPal, etc) will have to address issues such as ease-of-use and implementation while maintaining a high level of security, as well as service coverage and user awareness.
- Johnson, L. (2011, June 22). Mobile instant messaging usage expected to triple by 2016: Study. Retrieved from http://www.mobilemarketer.com/cms/news/research/10266.html
- Peters, M. (2012, May 5). Why the future of social is in the palm of your hand. Retrieved from http://mashable.com/2012/05/05/future-social-mobile/
- Pettey, C., and Gousduff, L. (2011, February 10). Gartner identifies 10 consumer mobile applications to watch in 2012. Retrieved from http://www.gartner.com/it/page.jsp?id=1544815
- Russell, J. (2012, April 24). Location-based services have huge untapped potential worldwide. Retrieved from http://thenextweb.com/mobile/2012/04/24/report-location-based-mobile-services-have-huge-untapped-potential-worldwide/
- Shroeder, S. (2009, July 10). The future of the iPhone: Intelligent object recognition. Retrieved from http://mashable.com/2009/07/10/iphone-object-recognition/
The future of mobile payments is steadily approaching. Rogers and CIBC have implemented a mobile payment system that is enabled through BlackBerry devices. “CIBC Senior Executive Vice-President David Williamson says that over 5% of Canadians have engaged in some form of smartphone-based mobile banking” (Bader, 2012). Rogers is expecting to have 250,000 NFC enabled devices and 750,000 devices by the end of the year.Read More