The Mobile Graph Explained
Marketers, who are forward thinking, are always finding new ways to obtain data. More data equals more intelligence, therefore marketers are able to understand their consumer and sell more products/services. Most recently, the social graph has been an enormous topic of conversation within marketing boardrooms. In Lehman’s terms, the social graph is the global mapping of a consumer and how they interact with social networks and the brands/people within social networks.
Due to the intense growth of the mobile environment, many large organizations and marketers are unaware of the data obtained by the mobile graph.
People, who use smart phones, are interacting with:
• web-based information
• social apps
• social bookmarking
• social sharing
• native applications (downloaded from an app store)
• GPS and Geo-location
• near field communications
• loyalty apps (such as Passbook on iOS)
• QR codes
• media creation tools (video/audio/pictures)
• push/pull messaging etc.
The mobile graph is a map of all of the aforementioned interactions and how people interact with them.
For example, a user walks into a retail store, checks-in using a social geo-location service, takes a picture of a piece of clothing with their mobile device, shares the picture via twitter, walks to another retail store, is exposed to out-of home advertising with a QR code, scans the code, the code directs them to a web based app, they purchase an item online via their mobile…and the list goes on!!!!
Basically, mobile users are generating a mass amounts of data that could be analyzed by marketers. The question is how do marketers leverage the data that is being created? It is very difficult because the mobile space is extremely fragmented and it is important to partner with a firm that specializes in mobile development and data mining or spend the time and effort to build a legitimate mobile team that is capable of leveraging the power of mobile.
FloatPoint can help you determine what the best solution is for your organization; we specialize in mobile strategy, consulting and development. The bottom line is that “ MOBILE IS NOW”, whether you are looking to build an in-house team or find a strategic partner, we can help build a solution that best suit your needs and objectives.
If you are interested in talking more Fly me an Email and we can arrange to have a phone conversation about your mobile needs.