| Roaring Women is an Innovative women’s networking group that is sweeping across Canada! Through workshops, live networking events, and their resource-rich website, Roaring Women aims to promote and develop a new business model. |
The Opportunity:
After discussing the website with Mandie Crawford, President of Roaring Women, the FloatPoint team had a brainstorming session to come up with ideas to
improve and enhance Roaring Women’s web presence. The unique organization had plenty of growth potential, but was being limited by the
existing website.
The Solution:
We presented Roaring Women with a proposal to re-build the website. They were impressed with the research and time we had put into learning about the
business and organization.
Some of the website features include:
- Complete Search Engine Optimization.
- Video/Audio Integration in various sections of the website. Click to watch video testimonials or a dinner meeting video. Fully integrated audio and video helps Roaring Women wow web visitors.
- The Content Management System is completely custom built, allowing administrators to change website text and images as they choose.
- Custom Web Development is the foundation of this project. We looked at the project criteria from many angles before starting development to make sure we included even the smallest details.
The Outcome:
The website has been expanded to over eight times the original size and new sections are being added continuously. We have more than tripled the website
traffic and retention of online visitors to the Roaring Women website.
Roaring Women has expanded from a local networking group to a nationally recognized brand within the industry. Mandie Crawford, the President of Roaring
Women is now speaking at various events across
the country.
Roaring Women Radio, Roaring Women News, Roaring Women Magazine, and Roaring Women Newswire are currently in the development stage and will be available soon.
Testimonial:
FloatPoint Media Inc. originally approached me with an interest in our website, and a full report on search engine optimization. They had researched my business
and saw great potential for us. That impressed me and saved us a lot of time explaining ourselves at a later date when we hired them.
Not many companies take the time to understand a business before they approach with a proposal. After reviewing the information they also agreed to work with our
current designer, again, something most web companies will not do.
In the end I hired FloatPoint to rebuild our website. They did so keeping continuity in design and service. There was no down-time. They have seen the vision and
continue to offer ideas to better promote and streamline our business; making the administration of the site easy for myself and my employees.
I have recommended FloatPoint Media Inc. repeatedly over the last 18 months with no reservations at all, and my customers and clients thank ME for the referral. The
FloatPoint Media team is truly innovative and customer oriented.
Mandie Crawford
President
Roaring Women Ltd.
http://www.roaringwomen.com
Roaring Women Ltd
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